EVolution rEVolution — Ada  Cervera

Behance  Instagram
The "EVolution rEVolution" advertising campaign uses a subtle approach to convince people to switch from gasoline-powered pickup trucks to the Ford Lightning F-105 EV pickup truck, highlighting its great capabilities and lack of pollution. The campaign focuses on communicating the features of the Ford electric pickup truck and presenting it as a versatile vehicle with other uses beyond its traditional role as a utilitarian work truck and it is a versatile for everyone. The channels used for the campaign include print ads, a one-page micro website, and a video ad for digital and social media content.

Branding
Graphic design
Video ad editing