Kay conscious climb — Carolina Tognonato

Behance  
Kay is a brand for climbers that focuses mainly in three products which are chalk and its packaging, balm for hands and chalks bags. The brand's values are being eco-friendly and sustainable for this reason only recycled materials are used to create the products. The chalk bags are also dyed with natural colours only. The aim of the brand is also to encourage climbers to be more conscious and respectful towards our climbing environment.

Branding
Packaging
Product design
Campaign